With a keen eye for detail Lowing creates pieces full of interesting pleats, pin tucks and seams. Inspiration is taken from sports paraphernalia to invent these details to create a uniquely inspired style. Some pieces created by Lowing transform and are multi functional. Overall, the brand is based on fun, fresh pieces that are aimed at women that are looking for something full of interest but still very feminine. Caroline Flack is known to be a fan of this collection.